Music is Big Business


Danny McGreger recently re-located his guitar and music shop, Sweet Lorraine’s, to the Norwood Building on the historic Hernando town square.

Danny McGreger always loved music but never dreamed that one day music would not only be a favorite past time but a way of life as well.

McGreger, a Hernando native, played in the Hernando High School band and currently enjoys a career as a professional musician and music teacher.

McGreger opened Sweet Lorraine’s Guitar Shop in June of 2014 in another location, just around the corner from his new location in the Norwood building.

He chose the name “Sweet Lorraine” because it had a nice ring to it, but McGreger candidly admits that the name is derived from several old jazz standards and pop tunes of the same name.

“Years ago, I wrote a song called Sweet Lorraine,” McGreger said. “At the time I wrote the song, I thought it could be the name of a vintage record shop. Cab Calloway had a song called ‘Sweet Lorraine’ as did Uriah Heap, which was a rock band in the 60s and 70s. I did not know that when I named the store. The name kind of stuck.”

In addition to teaching music lessons, McGreger sells a line of instruments and is an authorized Peavey Electronics dealer. “We sell name brands that people recognize.”

Instruments range from beginner and intermediate guitar and beginner and intermediate piano to violin and ukulele and other orchestral musical instruments.

McGreger’s showroom now includes a selection of vintage pianos for sale.

“I fell in love with the viola,” he said of one of his favorite musical instruments.

McGreger said music is in his blood. He spent two and a half years in Clarksdale, the cradle of the Mississippi Delta blues, when he was young.

His father, who was employed with the Wonder Bread company, was transferred to Memphis.

He grew up in an environment that was surrounded by music.

“I love music,” McGreger said. “For most people, playing an instrument is the perfect way to wind down a busy day.”

Robert Lee Long is Community Editor for the DeSoto Times-Tribune. He may be contacted at or at 662-429-6397, Ext. 252.


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